They are obviously connected – most inventions involve a degree of creativity - but the more important distinction is between invention and innovation. An innovation is an invention which has been widely and regularly adopted – an invention can merely sit in a drawer unused.
Getting people to adopt new ideas is surprisingly difficult, often requiring more creative thought than inventing things in the first place. It seems bizarre that anyone would eschew electric light, but many people were very frightened of domestic electricity when it first became available. Edison in many ways was as much a creative marketer as he was an inventor.
It is the handmaiden of information – in that it sees in information what other people do not see.
Anything which changes the way people think, decide and act.
Rewarding a kind of wilful perversity of thought – and a fear of the obvious.
The extent to which people are more influenced by context than by objective reality.
We pursue creativity in all things. The design of an application form can be as vital to a company’s fortunes as a $20m advertising campaign.
Everything communicates – and everything affects behaviour. Often the most trivial thing is the most decisive.