Creativity4Better. Human Creativity for Societal Change. Workshops

TikTok 101 – Fun Masterclass on Content Creation on TikTok

October 30th 2023, 10:00 - 11:00

Join us for an upcoming creative workshop where you'll learn the fundamental best practices when it comes to TikTok, how to use it as a marketer and how to create best in class ads for brands.

Unleashing the Power of ChatGPT: Technology, Risks, and Productivity

October 30th 2023, 11:00 - 12:00

Join us for an approachable and insightful discussion on the technology behind ChatGPT and similar technologies. Discover the potential risks and rewards associated with using these cutting-edge tools and learn how to leverage them to enhance your productivity at work. This talk is designed for junior and senior college students pursuing Marketing Degrees, providing valuable insights into the world of AI-powered chat technologies and their practical applications in the workplace.

Creativity Matters

October 30th 2023, 12:00 - 13:00

Mihai will share stories and examples of work where creativity was instrumental in making people’s lives better both physically and mentally, in helping society overcome various plagues of the troubled times we live in, and ultimately, in transforming behaviours for longterm benefits for the planet. Proving that creativity matters more than we allow ourselves to imagine it.

Daniel Bieri

YP Switzerland Past President & KMU Performer AG - Marketing Consultant

Marc Kobza

YP Austria International Director & KTHE Team Farner - Board Member

Sabrina Dobrescu

YP Romania President & Adecco - Marketing & Communication Manager

Iulia Cuciurean

IAA Global YP Vice President & FRF Marketing Manager – Moderator

Marta Laneri

IAA YP Italy & Publicis Sapient -Associate Agile Program Manager

Young Professionals in MarCom around the world – development opportunities

OCTOBER 30TH 2023, 13:00 - 14:00

Join us for a panel discussion where you will find out different perspectives on how it is to be a Young Professionals in MarCom in different countries. We will discuss about local opportunities, salaries, university programs, most common career paths in countries like Switzerland, Austria, Italy, Romania. This YP Talk will offer you concrete information on how to develop your career in MarCom.

Workshops agenda

WELCOME COFFEE

09:30

TIKTOK 101 - FUN MASTERCLASS ON CONTENT CREATION ON TIKTOK

10:00 - 11:00

UNLEASHING THE POWER OF CHATGPT: TECHNOLOGY, RISKS, AND PRODUCTIVITY

11:00 - 12:00

CREATIVITY MATTERS

12:00 - 13:00

YOUNG PROFESSIONALS IN MARCOM AROUND THE WORLD - DEVELOPMENT OPPORTUNITIES

13:00 - 14:00



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