Founder, Creative at Bartle Bogle Hegarty (BBH) and The Garage Soho
Dr. Matthew Walker
Professor of Neuroscience and Psychology, University of California
Dr. Aurora Simionescu
Astrophysicist, Netherlands Institute for Space Reasearch (SRON)
Tom Kelley
Partener, IDEO
Claire Miller
Global Head of Strategy, The LEGO Agency
David Haigh
CEO, Brand Finance
Kate Cronin
Chief Brand Officer, Moderna
The value of bravery
The marketing communications industry confronts epic changes. The rise of new markets. The rise of technology that empowers people and corporations. The rise of new business models that has turned titans into dinosaurs. The rise of new consumers, ever more demanding, ever more connected.
And now COVID, a force still untamed. It is forcing all companies -- from industry giants to small businesses -- to adapt to new realities no one could have predicted.
How does a marketer in 2021 manage to stand tall against oceans of change? What does it take to move forward in the midst of paradigm shifts, some of which that have yet reveal themselves?
It takes bravery. It is Bravery which will make the difference, which will seduce and convince consumers. It is Bravery that adds Value.
Through bravery, you will find the inspiration to thrive in times that demand non-stop agility, innovation at unprecedented speed, and creativity with the power to change lives and, ultimately, the world.
The 5th IAA Global Conference, Creativity4Better, will propel us to a new world of bravery, of taking a stand, of leaving a meaningful footprint. Our esteemed worldwide speakers, famed for transformational creativity, have demonstrated time and again their power to shape attitudes and aspirations. For two days, they will reveal their own beliefs and journeys. They will stir you to take a brave leap forward.
