Cress is a down-to-earth Yorkshire lass, despite the long name. She studied at Oxford University and art school in Paris before joining WPP on the highly competitive Ogilvy Fellowship Graduate Scheme.
After three years, she joined BBH helping to win multiple Cannes Golds for Unilever’s Lynx, and bring Britain’s largest retailer Tesco back to growth, winning Campaign Magazine “Brand Story of the Year” as well as Cannes Gold and IPA Effectiveness awards.
She added motherhood and an online EMBA to her CV before joining as a General in 2017.
She has since been the driving force behind GambleAware and The Guardian before taking up the position of CEO in 2023.