Creativity4Better. Sustainability is the new brave. Bucharest Creativity4Better. Brands: the engine for economic revival.
Key speakers

Key speakers

Joel Nettey
Chairman & World President of the International Advertising Association

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Brian Solis
Global Innovation Evangelist, Salesforce

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Maher Nasser
Director of DGC's Outreach Division, United Nations

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Gabor George Burt
Global Authority on Creative Transformation & Future-Shaping Strategy Founder of the Slingshot Framework

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Bram Westenbrink
GLOBAL HEAD HEINEKEN® BRAND,
HEINEKEN INTERNATIONAL B.V.

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Michelle Klein
Vice President, Global Customer Marketing, Facebook

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Fernando Musa
Founder and Chairman, DAVID & CEO, Ogilvy Group Brazil

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Lisa Friedrich
Head of SMB Europe, TikTok

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James Thompson
Chief Beauty & Brand Officer, Avon

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Bruno Bertelli
Global Chief Creative Officer, Publicis Worldwide

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Taide Guajardo Vite
Vice President Brand Operations, Procter & Gamble Europe

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Tracey Barber
Global CMO, Havas Creative

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Walter Susini
VP of Marketing for Western Europe and SVP of Marketing EMEA, The Coca-Cola Company

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Valer Hancas
Communications & Corporate Affairs Director, Kaufland Romania

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Cecelia Wogan-Silva
Chief Evangelist of Creative Advertising and Purpose-Led Marketing, Google

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Armando Mann
Chief Business Officer, HOPIN

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Sean Claessen
Chief Strategy Officer, Bond Brand Loyalty

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David Haigh
CEO, Brand Finance

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Karen Jones
Executive Vice President - Chief Marketing Officer and Head of New product Development Ryder System, Inc.

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Gowthaman Ragothaman
CEO, Aqilliz

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Vicki Maguire
CHIEF CREATIVE OFFICER, HAVAS LONDON

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Neil George
Managing Director, Nivea - India, Bangladesh, Sri Lanka, Nepal and Bhutan

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Xavier Rees
CHIEF EXECUTIVE OFFICER, HAVAS LONDON & HAVAS HELIA

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Sasan Saeidi
Global client partner - Nestle, Wunderman Thompson

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Nazia Andaleeb Preema
Founder of Bangladesh Creative Forum

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Shariful Islam
Founder & Managing Director Bangladesh Brand Forum

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Dr. Kerry Ann Carter Persen
Global Policy Campaigns and Programs Research, Manager, Facebook

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Flora Reynolds
Campaign Manager, UK, TikTok

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Julien Wettstein
Head of Creator Solutions, Europe, TikTok

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Vlad Popovici
Managing Director, Kubis

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Dj Shiver
dj

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Per Pedersen
Founder and Creative, & The Network

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Kasia Madera
Journalist and Presenter, BBC World News

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Cristian Leonte
Journalist and News Presenter, ProTV

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Key speakers

Workshops



With no clear end to the public health crisis in sight, many small and medium-sized businesses will struggle to continue operations without significant changes to the way they do business. Those SMBs that do adapt will play a key role in the economic recovery. In this talk, Dr. Kerry Ann Carter Persen, Global Policy Campaigns and Programs Research Manager at Facebook, will explain how digital tools can help small businesses to survive and thrive. New research shows that small businesses that increase digital tool usage are more likely to attract new customers. Dr. Persen will explore these trends and other insights of how small businesses are making a big impact in the economic rebound.
Hear from TikTok's Head of Creator Solutions for Europe Julien Wettstein and Flora Reynolds, TikTok's Campaign Manager UK on how SMB's can leverage TikTok creators to kick start their TikTok Campaign. Empower TikTok Creators, and they will help you create meaningful content and tell your brand stories. The session will help you to understand marketing on TikTok and how to pick the right creator to match your company goals. Julien will be joined by TikTok creator kristinamakescontent, who will share insights on the best ways for brands to work with creators, and what content best captures attention.




Tickets
Tickets
Tickets

Tickets

IAA MEMBERS

35 EUR
BUY TICKETS

GENERAL ADMISSION

55 EUR
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IAA Young Professionals

20 EUR
BUY TICKETS

Students / Academia

20 EUR
BUY TICKETS

To all the above costs a ticketing fee of 2.4% is added + VAT (where and if applicable).
Students & Professors will have to upload their student/professor card in order to access the special offer.

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