With no clear end to the public health crisis in sight, many small and medium-sized businesses will struggle to continue operations without significant changes to the way they do business. Those SMBs that do adapt will play a key role in the economic recovery. In this talk, Dr. Kerry Ann Carter Persen, Global Policy Campaigns and Programs Research Manager at Facebook, will explain how digital tools can help small businesses to survive and thrive. New research shows that small businesses that increase digital tool usage are more likely to attract new customers. Dr. Persen will explore these trends and other insights of how small businesses are making a big impact in the economic rebound.
Hear from TikTok's Head of Creator Solutions for Europe Julien Wettstein and Flora Reynolds, TikTok's Campaign Manager UK on how SMB's can leverage TikTok creators to kick start their TikTok Campaign. Empower TikTok Creators, and they will help you create meaningful content and tell your brand stories. The session will help you to understand marketing on TikTok and how to pick the right creator to match your company goals.
Julien will be joined by TikTok creator kristinamakescontent, who will share insights on the best ways for brands to work with creators, and what content best captures attention.
