9:00
REGISTRATION & NETWORKING
(BUT YOU ARE MORE THAN WELCOME TO ARRIVE EARLIER)
09:30
OPENING ANNIVERSARY MOMENT & WELCOME SPEECHES
Marketing, Communication
& CX Director,
Raiffeisen Bank Romania
President, IAA Romania
Director Agency
Development, Linkedin
Chair & World President,
IAA Global
News Channel
Correspondent
& Presenter, BBC
News Anchor & Senior Correspondent, ProTV
09:58
“Why We Need A Scientific Approach to Creativity”
President Emeritus, Ogilvy Consulting UK
10:46
“How Next-Gen Brands Play With the World”
Executive Strategy Director, 72 and Sunny Amsterdam
11:09
COFFEE & NETWORKING BREAK
11:37
“The Long & The Short of It – 10 Principles for Effective Advertising”
Author, Consultant, Visiting Professor
12:25
“What If Questioning Is The Point?”
Marketing, Communication
& CX Director,
Raiffeisen Bank Romania
President, IAA Romania
Co-founder of MODI – Museum of Science
and Digital Innovation
12:48
“The Battle For Brand Desire (or why your brand needs to be more like Sexy Pokemon)”
Chairman & Chief Creative
Officer, Havas UK
13:11
LUNCH BREAK
14:09
“Impossible Is A Starting Point”
Artistic Director & Founder,
Grivita 53 Theatre
14:37
“We Get To Decide What’s Next”
Entrepreneur and Creative Leader,
Board Member of One Club for Creativity
15:00
“The Social Good, The Bad & The Ugly: 20 Years of Goodvertising”
Marketing Activist, Author
& Sustainability Provocateur
15:28
COFFEE & NETWORKING BREAK
15:56
“Navigating The B2B Journey With Buyability: The Creative Signals That Drive Campaigns”
Director Agency Development, Linkedin
Chair & World President, IAA Global
16:14
“Creativity Is My Favorite Sport: Notes from Backyard Legends”
Chief Creative Officer, LOLA USA
16:49
“A Modern Marketing Syllabus:
What every marketer needs to know, now”
Founder, MiniMBA
17:37
“Women Who Sing Their Selves into Being”
18:05
CLOSING
News Channel
Correspondent
& Presenter, BBC
News Anchor & Senior
Correspondent, PRO TV
Notes: The organizers reserve the right to change the schedule, as well as the order of speakers