9:30 – 10:00

An honest look at how we can use our industry’s influence and creative powers to benefit the world today.

10:00 – 10:30

In a world filled with challenges and opportunities, it’s often the creative minds that stand out as the architects of change. Creative minds come together to envision possibilities beyond what is readily apparent and inspire us to reimagine what a better society could be.

10:30 – 11:10

11:10 – 11:45

Esports has enjoyed continued growth over the last few years. The industry offers a unique opportunity for those in the space to reach passionate audiences like very few other sectors have been able to in recent times. From attracting tens-of-thousands of fans at booming arena events, to engaging with millions of viewers worldwide on live streams and broadcasts – BLAST will pull back the curtain on the world of esports and give insights on the unique opportunities it provides brands and fans.

11:45 – 12:15

12:15 – 12:45

Building culture; building consumer rituals; building relevant connections; building brand love via passion points

12:45 – 13:15

How can we picture a future world worth building? And how do we create momentum towards it? Marius will share a behind-the-scenes view of the leading cross-industry collaborative in future foresight research.

13:15 – 13:45

In today’s digital age, the way we express and experience creativity has undergone a profound transformation. TikTok stands at the forefront of this evolution. This keynote will explore the dynamic relationship

13:45 – 14:45

14:45 – 15:30

Ask 100 people to define client service and you likely will receive 200 answers. Ask Robert Solomon, and he will tell you client service is ephemeral, elusive, and hard-to-define, characterized by skills that prize wisdom over knowledge, instinct over experience, clarity and concision over confusion. Robert will join us to explain why client service, when practiced well by Account people, is less a science and more an art among enlightened agencies and those they serve.

15:30 – 16:10

WPP’s Global Head of Data & AI will share how The Creative Transformation Company has used Generative AI in their work for years and what’s coming next.

16:10 – 16:40

Discover the 9-step formula for safely implementing generative AI in today’s challenging landscape, presented by the Founder and CEO of Qantm AI, a global expert with a rich legacy at IBM and the Responsible AI Institute. Dive deep into the complexities of the potential socioeconomic impacts of generative AI, the potential pitfalls of fabricated information, and the importance of responsible AI application in enterprises.

16:40 – 17:15

Book Signing with Robert Solomon

17:15 – 17:45

More than 80% of today’s consumers classify themselves as “gamers”—and this number only increases when you look at Gen Z consumers alone. These consumers expect highly visual, interactive digital experiences. The traditional e-commerce grid is no longer enough to hold their attention. Enter: highly visual, immersive e-commerce solutions from Obsess. During this session, Obsess Founder & CEO Neha Singh will discuss how the company leverages its proprietary 3D technology to unlock new creative storytelling opportunities for brands and retailers, bridging the gap between consumer engagement and digital commerce—all in a highly branded, elevated way.

17:45 – 18:430

From timeless spiritual archives to our vast digital databases, humanity has always sought to archive its essence. Today, AI delves deep into these modern vaults, not just extracting but also enriching them, crafting art that
resonates profoundly with our emotions.

As we stand at this nexus of ancient wisdom and modern innovation, we are reminded that our quest for understanding and expression remains an unchanging thread in the ever-evolving tapestry of existence.