Creativity4Better. The Perfect Pitch. Agenda - IAA Global Conference

SCHEDULE MAIN STAGE

Check out the preliminary schedule for IAA Global Conference C4B 2020.

All times are in EET (UTC+2).

Please check out the winter times in your area, and then convert them into EET.

13:45

Opening

Kasia Madera,

Journalist and Presenter, BBC World News and

Cristian Leonte,

Journalist and Presenter, ProTV

A few remarks

Joel Nettey,

Chairman & World President, IAA

Valer Hancas,

President of IAA Romania

Brand Protection Campaign

Joel Nettey,

Chairman & World President, IAA

14:10 - 14:48

To be added

Maher Nasser,

Director of DGC’s Outreach Division, United Nations

14:48 - 15:26

Unlocking Creativity to Turn Crisis into Opportunity

Gabor George Burt,

Global Authority on Creative Transformation & Future-Shaping Strategy, Founder of the Slingshot Framework

15:26 - 16:04

Why Brands Matter – the role of brands in value creation

David Haigh,

CEO, Brand Finance

16:04 - 16:42

The SMB Guide to Marketing on TikTok

Lisa Friedrich,

Head of SMB, Europe, TikTok

16:42 - 17:20

To be added

Taide Guajardo Vite

Vice President Brand Operations,

Procter & Gamble Europe

17:20 - 17:30

Commercial Break

17:30 - 18:08

Avon and the power of female independence: shaping communities and the future of women around the world

James Thompson,

Chief Beauty and Brand Officer, Avon

18:08 - 18:46

How To Approach A Global Strategy Amidst Disparate Local Contexts

Bram Westenbrink,

Global Head Heineken Brand, TM Heineken International B.V.

in conversation with

Bruno Bertelli,

Global Chief Creative Officer, Publicis Worldwide

18:46 - 19:09

It’s not just business, it’s personal

Michelle Klein,

Vice President, Global Customer Marketing, Facebook

 

19:09 - 19:47

Creativity. A way out.

Fernando Musa,

Founder & Chairman, David, & CEO, Ogilvy Group, Brazil

19:50

Kasia Madera,

Journalist and Presenter, BBC World News and

Cristian Leonte,

Journalist and Presenter, ProTV

Notes: The organizers reserve the right to change the schedule, as well as the order of speakers

The Schedule will be uploaded beginning of week of October 12, 2020