Creativity4Better. Sustainability is the new brave. Bucharest Agenda - IAA Global Conference

SCHEDULE MAIN STAGE

Check out the preliminary schedule for IAA Global Conference C4B 2020.

All times are in EET (UTC+2).

Please check out the winter times in your area, and then convert them into EET.

13:30 - 13:45

Entertainment presented by UNTOLD.

 

Dj Shiver

13:45

Opening

Kasia Madera,

Journalist and Presenter, BBC World News and

Cristian Leonte,

Journalist and Presenter, ProTV

A few remarks

Joel Nettey,

Chairman & World President, IAA

Valer HancaȘ,

President of IAA Romania

Why Brands Matter Campaign

Joel Nettey,

Chairman & World President, IAA

14:10 - 14:48

To leave no-one behind – we need to work together

Maher Nasser,

Director of DGC’s Outreach Division, United Nations

Speech + 15 min Live Q&A

14:48 - 15:26

Unlocking Creativity to Turn Crisis into Opportunity

Gabor George Burt,

Global Authority on Creative Transformation & Future-Shaping Strategy, Founder of the Slingshot Framework

Speech + 15 min Live Q&A

15:26 - 16:04

Why Brands Matter – the role of brands in value creation

David Haigh,

CEO, Brand Finance

Speech + 15 min Live Q&A

16:04 - 16:42

The SMB Guide to Marketing on TikTok

Lisa Friedrich,

Head of SMB, Europe, TikTok

Speech + 15 min Live Q&A

16:42 - 17:20

Brands – a Force for Growth

Taide Guajardo Vite

Vice President Brand Operations,

Procter & Gamble Europe

Speech

17:20 - 17:30

Commercial Break

17:30 - 18:08

Avon and the power of female independence: shaping communities and the future of women around the world

James Thompson,

Chief Beauty and Brand Officer, Avon

Speech + 15 min Live Q&A

18:08 - 18:46

How To Approach A Global Strategy Amidst Disparate Local Contexts

Bram Westenbrink,

GLOBAL HEAD HEINEKEN® BRAND,
HEINEKEN INTERNATIONAL B.V.

in conversation with

Bruno Bertelli,

Global Chief Creative Officer, Publicis Worldwide

Speech + 15 min Live Q&A

18:46 - 19:09

It’s not just business, it’s personal

Michelle Klein,

Vice President, Global Customer Marketing, Facebook

Speech

19:09 - 19:47

Creativity. A way out.

Fernando Musa,

Founder & Chairman, David, & CEO, Ogilvy Group, Brazil

Speech + 15 min Live Q&A

19:50

Day 1 wrap-up

Kasia Madera,

Journalist and Presenter, BBC World News and

Cristian Leonte,

Journalist and Presenter, ProTV

Notes: The organizers reserve the right to change the schedule, as well as the order of speakers.

14:00 - 14:05

Opening

Kasia Madera,

Journalist and Presenter, BBC World News and

Cristian Leonte,

Journalist and Presenter, ProTV

Highlights of day 1

14:05 - 14:43

“Open like never before”

Walter Susini,

VP of Marketing for Western Europe and SVP of Marketing, EMEA, The Coca-Cola Company

Speech + 15 min live Q&A

14:43 - 15:06

‘Sweat Equity’ – The blood, sweat and tears that go into creating world class brand innovation

Neil George,

Managing Director, Nivea – India, Bangladesh, Sri Lanka, Nepal and Bhutan

Speech

15:06 - 15:29

Weapons of good

Valer HancaȘ,

Communications and Corporate Affairs Director, Kaufland Romania

Speech

15:29 - 15:52

Navigating Disruption and Reinventing Your Brand

Karen  Jones,

Executive Vice-President, Chief Marketing Officer and Head of New Product Development, Ryder System Inc.

Speech

15:52 - 16:15

Blockchain Solutions for Smarter Marketing

Gowthaman Ragothaman,

CEO Aqilliz

Speech

16:15 - 16:25

Commercial Break

16:25 - 17:03

Purpose-Led Marketing: Why it Matters for Business and 6 Strategies for Better Results

Cecelia Wogan-Silva,

Chief Evangelist of Creative Advertising and Purpose-Led Marketing, Google

Speech + 15 min Live Q&A

17:03 - 17:41

Brands can restore order and reframe the new norm

Sean Claessen,

Chief Strategy Officer, Bond Brand Loyalty

Speech + 15 min Live Q&A

17:41 - 18:19

Virtual events, real connections: Hopin transforms the virtual events experience

Armando Mann,

Chief Business Officer, HOPIN

Speech

18:19 - 18:42

Building a Meaningful Brand with Havas Creative

Tracey Barber,

Global CMO, Havas Creative,

in conversation with

Vicki Maguire,

Chief Creative Officer, Havas London,

and

Xavier Rees,

Chief Executive Officer, Havas London & Havas Helia

Speech

18:42 - 19:20

Unleashing the full potential of creativity

Per Pedersen,

Founder and Creative, & The network

Speech

19:20 - 19:58

Introducing Generation-N: A new cross-generational customer segment representing the consumer majority

Brian Solis,

Global Innovation Evangelist, Salesforce

Speech + 15 min Live Q&A

19:58

It’s a WRAP.

Kasia Madera & Cristian Leonte, wrapping up the Conference

20:04

Closing the Conference

Joel Nettey,

Chairman & World President, IAA

Notes: The organizers reserve the right to change the schedule, as well as the order of speakers.