Creativity4Better. The Value of Bravery. Main Stage
Creativity4Better 2021 Creativity4Better 2021

Creativity4Better

Check out the preliminary schedule for IAA Global Conference Creativity4Better 2021.

All times are in EET (UTC+2).

Please make sure to check the winter times in your area converted into EET.

11:00 AM

OPENING

Innovation Surprise

Joel Nettey
Chairman & World President, IAA
Valer Hancas
President of IAA Romania
Kasia Madera
Journalist and Presenter, BBC World News
Cosmin Stan
News anchor and senior correspondent, PRO TV News

11:33 AM

11:33 – 12:11

25 Years of Brand Finance – The Rise of Intangible Assets
Speech + 15 min Live Q&A with the audience,
David Haigh
Chairman & CEO, Brand Finance

Bravery In Creativity Section

12:11 PM

12:11 – 12:49

Is Advertising a brand or a commodity?
Speech + 15 min Live Q&A with the audience,
Sir John Hegarty
Founder, Creative,
Bartle Bogle Hegarty (BBH) and The Garage Soho

12:49 PM

12:49 – 13:27

Rebuild the World: harnessing the power
of creativity to help kids (and grown ups!)
to learn through play
Speech + 15 min Live Q&A with the audience,
Claire Miller
Global Head of Strategy, LEGO Agency, LEGO Group

13:27 PM

13:27 – 14:05

WTF is a good brand anyway?
Speech + 15 min Live Q&A with the audience,
Blake Harrop
Global Partner at Wieden+Kennedy and
Managing Director of W+K Amsterdam

14:05 PM

14:05 – 14:38

TTIF: IAA Tips & Tricks Edition
Activation by TikTok
Carly Zipp
Global Head B2B Marketing, TikTok
Teejay Hughes
Creative Strategist, TikTok
Joe Schaeffer
Training Facilitator, TikTok

14:38 PM

14:38 – 15:01
Fireside chat

Self Regulation’s Brave Approach
to Ensuring Responsible Advertising,
Jeffrey A. Greenbaum
Chair, IAA Privacy Policy Council, in conversation with
Guy Parker
Chief Executive of the Advertising Standards Authority,
UK, and President of the International Council for
Advertising Self-Regulation (ICAS)

15:01 PM

15:01 – 15:24

Can creativity overcome the Age of Cynicism?
Panel,
Mark SinnocK, Global Chief Strategy Officer
Eric SchoeffleR, CCO, Havas Germany
Myra Nussbaum, CCO, Havas Chicago
Bobby Pawar, Chairman & CCO, Havas India
Tracey Barber, Global Chief Marketing Officer,
Havas Creative Group

15:24 PM

15:24 – 15:47
Fireside chat

The enduring power of imagination,
empathy and creative bravery,
Sasan Saeidi, Global Client Leader – Nestlé,
Wunderman Thompson Global, in conversation with

Umair Mohsin
Chief Marketing Officer, Telenor Pakistan and
Asim Naqvi
Chief Executive Officer, Ogilvy Pakistan

15:47 PM

15:47 – 16:10

The Transformation Journey of Art &
Science & the Paradigm shifts in Consumerism
Speech,
Sasan Saeidi
Global Client Leader – Nestlé,
Wunderman Thompson Global

16:10 PM

16:10 – 16:28

Commercial Break

16:28 PM

16:28 – 16:48

Marketing with Love
Speech,
Vince Hudson
VP, Global Customer Marketing,
North America, Facebook

16:48 PM

16:48 – 17:26
Fireside chat

How the power of live digital
community experiences are revolutionising
social connections
Speech + 15 min Live Q&A with the audience,
Emily Porter-Salmon
Director, Sign Salad, in conversation with
Adam Harris
Global Head, Brand Partnership Studio, Twitch

17:26 PM

17:26 – 18:04

It’s OK to Laugh
Speech + 15 min Live Q&A with the audience,
Jaime Robinson
Co-founder and Chief Creative Offer, Joan Creative

Bravery in Exponential Innovation

18:04 PM

18:04 – 18:27

Fireside Chat with Dragos Bucurenci,
Marian Salzman
Senior Vice President Global Communications,
Philip Morris International

18:27 PM

18:27 – 19:05
STAR SPEAKER

Creativity for Growth
Speech + 15 min Live Q&A with the audience,
Tom Kelley
Partner, IDEO

19:05 PM

Wrap-up Day 1

Kasia Madera
Journalist and Presenter, BBC World News and
Cosmin Stan
News anchor and senior correspondent, PRO TV News

Notes: The organizers reserve the right to change the schedule, as well as the order of speakers

11:00 AM

Opening

Highlights of Day 1
Kasia Madera
Journalist and Presenter, BBC World News and
Cosmin Stan
News anchor and senior correspondent, PRO TV News

Bravery In Exponential Innovation

11:05 AM

11:05 – 11:43

Cosmic hitchhiking
Speech + 15 min Live Q&A with the audience,
Dr. Aurora Simionescu
Astrophysicist,
Netherlands Institute for Space Reasearch (SRON)

11:43 AM

11:43 – 12:11

AI as Alternative Intelligence
and Human Creativity
Speech + Technology Demo,
Nao Tokui
Artist, Founder of Qosmo, Japan

12:11 PM

12:11 – 12:44

Heart Driven AI
Speech + Technology Demo,
Sabin Dima
Co-Founder & CEO, Humans

12:44 PM

12:44 – 13:07

The “digital first” cape won’t make you
a customer superhero
Speech,
Laura Mihaila
Head of Marketing, BCR

13:07 PM

13:07 – 13:45

Creative Evolution
Speech + 15 min Live Q&A with the audience,
Eugene Buono
Head of Creative and Creative Technology,
US Creative Works, Google

13:45 PM

13:45 – 14:26

Hear Better, Live Better: How Starkey
Bravely Innovated during COVID-19
by Focusing on Fundamentals
Speech + 15 min Live Q&A with the audience,
David A. Fabry
Chief Innovation Officer, Starkey

14:26 PM

14:26 – 14:56

LIVE LUNCH WITH CHEF SAMUEL
– offered by
Kaufland

14:56 PM

14:56 – 15:19

Commercial Break

Bravery in Sustainability

15:19 PM

15:19 – 15:42
FIRESIDE CHAT

Diversity – a strong driver
of creativity and innovation
Sheba Nandkeolyar,
Global Vice President – Diversity, Equity, & Inclusion, IAA,
in conversation with

Simon Cheng,
Marketing Director, Menulog and
Christina Mallon,
Head of Inclusive Design & Accessibility, Wunderman Thompson

15:42 PM

15:42 – 16:20

Impact marketing. From purpose marketing
to marketing a genuine purpose
Speech + 15 min Live Q&A with the audience,
Thecla Schaeffer
Marketing Magic Maker / Chief Marketing Officer,
Tony’s Chocolonely

16:20 PM

16:20 – 16:58

Refresh the world. Make a difference –
the company purpose brought to life
by Coca-Cola
Speech + 15 min Live Q&A with the audience,
Michael Willeke
Integrated Marketing Experience Director Europe,
The Coca-Cola Company”

16:58 PM

16:58 – 17:21

This Changes Everything
Speech,
Kate Cronin
Chief Brand Officer, Moderna

17:21 PM

17:21 – 17:44

Leadership Now: how TikTok is creatively
reimagining purpose-driven marketing
Speech,
Pragya Borar
Senior Brand Strategist, TikTok
Jordan Hagan
Brand Strategist, TikTok

17:44 PM

17:44 – 18:07

The challenges of becoming
an impact company
Speech,
Sébastien Pellion
Head of Social Impact and Sustainability, Glovo

18:07 PM

18:07 – 18:30

A.C.C.E.S. Through Diversity
Speech,
Valer Hancas‚
Communications & Corporate Affairs Director,
Kaufland Romania

18:30 PM

18:30 – 19:08
STAR SPEAKER

Why Sleep
Speech + 15 min Live Q&A with the audience,
Dr. Matthew Walker
Professor of Neuroscience and Psychology
at the University of California, Berkeley
Founder and Director of the Center for Human Sleep Science
at the University of California, Berkeley

19:08 PM

Kasia Madera
Journalist and Presenter, BBC World News and
Cosmin Stan
News anchor and senior correspondent, PRO TV News

19:11 PM

Joel Nettey

Notes: The organizers reserve the right to change the schedule, as well as the order of speakers