IAA Global Conference. 17 October. Bucharest Cecelia Wogan-Silva, Google - IAA Global Conference

Cecelia Wogan-Silva

Chief Creative Evangelist and Global Director of Creative Agency Partnerships, Google

Cecelia has helped build global partnerships among the world’s largest brands and agencies to drive cutting-edge digital work. Her mission is to drive work that works -- fueling technology-driven creativity and help paint a new landscape of intelligent, beautiful, conscious and profitable digital advertising.

Cecelia pioneered the dedicated effort to work with Creative advertisers at Google and since then Creative Effectiveness and experimentation has become a major driver of success for Google advertisers. She co-authored Agile Creativity and designed the related hands-on hackathons, bringing Silicon Valley innovation culture to Madison Avenue.