Creativity4Better. Human Creativity for Societal Change. Layal Ammar

Layal Ammar

Vice-President Hair Care Europe,
Procter & Gamble

As Vice President Hair Care Europe, Layal leads some of the world’s most powerful beauty brands. She oversees delivering the P&L, including the strategies, innovation, brand building, media in over 50 countries. As an E&I advocate and being responsible for the biggest hair portfolio, with one of the highest media spends, she has used the opportunity & privilege to leverage the brands as a force for good to shape culture; challenge beauty norms, normalize a gender-neutral world, drive a more sustainable plastic-free and water conscious footprint and fight social injustice such as bullying and domestic violence.

Under her leadership, her teams have challenged beauty norms with #powerofgrey, a powerful campaign showcasing how women are unconsciously judged for biologically turning Grey, leading to loss of opportunities. They have fought domestic violence during the COVID lock down, where incidence is at a rise, partnering with Women’s aid. They have challenged hair racism, where 93% of consumers of African-decent face micro-aggressions. They became the first mass brand to drive accessibility on shelf, making products more accessible to the 30 million visually impaired consumers across Europe. And they created the #hairhasnogender campaign, where they have started to normalize being transgender, creating safe spaces for their hair transformations, educating hairdressers & enabling work opportunities. That work was featured at the WEF annual meeting, and publically recognized as one of the most inclusive industry shaping campaigns.

She has consistently used her position to challenge the status quo & to contribute to creating a more equal world. At Procter & Gamble, she leads a large organization and has received the prestigious Diversity & Inclusion Inspirational Leader Award in Beauty. She is a mentor to many younger talents, both inside & outside the company and deliberately creates equal opportunities for women across the creative supply chain.
Layal is Lebanese, has graduated with high distinction from both the American University of Beirut (BA Economics) and London Business
School (MBA) and has been at Procter & Gamble since 2004. She loves spending time with her family, out at sea.