Creativity4Better. Human Creativity for Societal Change. Sean Claessen - Creativity4Better. Human Creativity for Societal Change.

Sean Claessen

Chief Strategy Officer, Bond Brand Loyalty

When Sean Claessen solves for X, he always asks why. Through relentless curiosity, he has coalesced creativity and analytics, evolving the traditional strategy role to mesh finances and data to visual acumen and design thinking. After years of living in Ad Land, he wanted to give clients results, not just a string of F-words: Fleeting—Frivolous—Fun work—instead, work that could better use space, time, and money to solve problems. He joined Bond in 2008, as Executive Creative Director, and has taken years of millennial marketing, experiential excitement and an appetite for innovation into new realms. He now draws on Loyalty and Customer Experience vocabularies to innovate better in-store, digital, and people-related solutions that create return on investment and return customers. A firm believer that disruption and rapid “pretotyping” offers all new possibility, he’s relentless about agile testing and perpetual iteration. He thinks bigger, goes beyond, and shines light where others would just shoot in the dark.

Sean has been instrumental in solving complex challenges for big brands like Under Armour, New Balance, Sephora, AVEDA, Ford, Harley-Davidson, and Visa. His experience spans Financial Services to Manufacturing, Retail to Hospitality, because he doesn’t just address problems; he nurtures potential—in both his clients and his team. A regular speaker and frequent industry commentator, at conferences and for publications around the world, Sean brings insight and entertainment to any topic. He is a natural-born leader who is both brilliant and electric. Through example and action, he energizes people and brands to want more, do more, and be more.