We stand for unexpected ideas. We stand for the ones who challenge everything. For the ones who poke the rules. For the ones who think they can improve our lives. For the ones who think they can change the world for the better.
We stand for creativity.
How else can you think to transform the billboard into rain shelters or ramps? Or transform ocean waste into cool shoes?
Yes, we know, the resources are limited, but creativity isn’t.
Creativity is what changes our lives for the better, and what makes good turn into great. On every level.