IAA Global Conference . 2-3 October. Bucharest NEWS – IAA

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The IAA Global Conference returns to Bucharest in October 2018

Creativity with a purpose – a phrase that perfectly summarizes the spirit of the International Advertising Association (IAA). 2018 is a landmark year for the IAA, as it celebrates its 80th anniversary and today the IAA’s global spirit and vision as the compass for the marcomms industry is as relevant as it was in 1938 – the year the IAA was f

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Yasuharu Sasaki: about creativity & innovation in his work

Yasuharu Sasaki, a.k.a. Yasu, is Head of Digital Creative and Executive Creative Director at Dentsu Tokyo. His name is related to digital creative and innovation. Curious by nature, he managed to find a balance for writing, digital design and programming; and because inspiration is not limited to these areas, his work extends well beyond into areas

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Meet the MCs!

We are delighted to announce the Master of Ceremonies at the IAA Global Conference. Andreea Esca For over 21 years, Andreea Esca has been bringing Romanians the most important national and international updates as anchorwoman of PRO TV News, the most watched news program in Romania. She is one of the most admired and professional journali

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Vineet Gupta, CEO DDB Mudra Group: ”For me creativity is a way of life”

The DDB Mudra Group, a part of the Omnicom/DDB Worldwide Group, is India’s largest integrated marketing communications and services network. DDB Mudra Group comprises three agency networks and six specialist agencies and eleven strategic business units which offer their expertise under four disciplines (Media, OOH, Retail and Experiential). DD

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On Creativity, Music and Telco Brand Strategy with Ralf Luelsdorf

Ralf Luelsdorf is a man of Music, of Marketing and of Telco. Since always he has been a big music lover and since 2003 he is the Head of Music Marketing for Deutsche Telekom. He is responsible for overseeing strategic music-related activities activated from the international level and evolving the brand image and Marketing campaigns within the area

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Sasan Saeidi, CEO JWT Gulf: “creativity in our business is about solutions”

Sasan Saeidi, CEO J. Walter Thompson Gulf, Global Vice-President Content Strategy IAA Global and Regional VP IAA MEA, will be speaking at the IAA Global Conference. Before that, we were curious to get some insights on what creativity means for Sasan, in the below interview: What does creativity mean for you? Creativity means something diff

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An academic view on creativity from David Slocum

Mr David Slocum is one of the Faculty Directors of Berlin School of Creative Leadership, Professor and a prolific academic writer. We wanted to find out how a top-level academic views creativity so we had a blitz-interview with Mr Slocum. Please read on to find David’s inspiring resources after the interview! What does creativity mean fo

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Bechara Mouzannar: "So called creatives don't have a monopoly over creativity"

Bechara Mouzannar is the Chief Creative Officer of Publicis Communications MEA and of Leo Burnett MEA, and he is one of the most awarded creatives in the world, according to the Big Won Rankings. Bechara has substantially contributed to winning more than 850 prestigious international and regional awards, in the past 8 years.   One of the rec

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Talking to the inventor of AI-CD β: Shun Matsuzaka

Shun Matsuzaka, a Digital Creative Director from McCann Worldgroup found himself in need of a Creative Lead to discuss and approve his millennial team’s campaigns. So he gathered the McCann Millennials team and they invented their own boss: AI-CD β. That’s in a nutshell how the world’s first Artificial Intelligence Creative Director, AI-C

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Jacelyn Swenson, a teaser on creativity

Jacelyn Swenson leads the IBM Branded Content and Global Creative team and she was behind some of the most impressive Watson-powered projects in the past few years. Jacelyn will be joining the IAA Global Conference “Creativity Can Change the World”, on 24-25th of October, and we were so excited about her view on creativity that we made a bli

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Marco Cremona and his take on creativity

Marco has a majestic career in advertising and communications, started off 25 years ago. He worked for different agencies in different markets until he moved to the tech side of creativity: Google. He was the first Creative Lead to win 2 Cannes Lions for Russia’s Google office, and has recently moved to Google Creative Labs London. We had a b

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Loredana Pădurean on creativity in high level education

Loredana Pădurean was one of the founding team members of Asia School of Business, in collaboration with MIT Sloan , in Kuala Lumpur, Malaysia. The School acts like a start-up: constantly changing, constantly demanding. Loredana got her hands on almost every task to be done, from operations to marketing, corporate development, curriculum de

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Digital Creatives! Get your free Digital Architect Pass to IM World!

For those of you who are based in Romania, the IAA Global Conference “Creativity Can Change the World” has prepared you a majestic surprise. Buying one ticket to the IAA Global Conference will get you a FREE Digital Architect Pass to Internet & Mobile World. Internet&Mobile World is the largest B2B expo-conference for IT and Dig

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A brief encounter with Niklas Frings-Rupp

Niklas Frings-Rupp used to be an account man. He worked at award-winning agencies, such as DDB London, TBWA Germany, Springer & Jacoby and Jung von Matt and got his hands on superb accounts, like BMW, Mini, Apple, Bosch, Media Markt, GlaxoWelcome, Weihenstephan, Der Spiegel, Unicef. But in 2003 it was time for a change. It was time to inspir

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