IAA Global Conference . 2-3 October. Bucharest Mariana Kordopati – IAA

Associate Marketing Director, P&G South East Europe

As Associate Marketing Director, Mariana is leading today P&G Brands’ Operations, for a cluster of 10 Markets, serving around 60Million consumers.

Mariana joined P&G in 2004, and over the following years she has operated in diverse marketing roles and locations; she started as an Assistant Brand Manager in Head & Shoulders and Herbal Essences in Greece before moving to Europe’s headquarters in Geneva to design and lead a global Herbal Essences restage. Following this she relocated in Greece to lead the Hair Care business and then she moved to Brand Operations division to lead gradually the work on Media, Direct to Consumer, Digital/Data Marketing and In-Store for all P&G brands in the South East Europe region. She is a promoter of braver creativity and innovation for the benefit of consumers and she strongly believes that brands have not only the opportunity but also the responsibility to be a force for good and for growth in the societies they operate.

Mariana graduated from the Athens University of Economics and Business with a BA in Marketing and holds an MBA from HEC, Paris & L. Stern Business School in New York.

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