Ralf Lülsdorf

Ralf Lülsdorf has been the Head of International Music Marketing for Deutsche Telekom since 2003. He is responsible for overseeing strategic music-related activities activated from the international level and evolving the brand image and Marketing campaigns within the areas of music and entertainment.

Ralf is the founder of the highly successful Telekom Electronic Beats program that was launched in Germany in 2000 and expanded internationally in 2004. Through unique live events, outstanding partnerships and a rich media portfolio including a multi award-winning content marketing and digital platform, Electronic Beats became one of Europe’s most successful and long-standing music marketing programs. Nowadays Telekom Electronic Beats is fully integrated in DT markets as an initiative to attract young target groups like Millennials. Ralf also lead the activation of ground-breaking music partnerships with artists such as the Black Eyed Peas, Robbie Williams, Pink, Katy Perry, Pet Shop Boys, Depeche Mode and the Gorillaz, which included activities from 360° activation campaigns through Europe, exclusive concerts and individual created tools like the Depeche Mode Fan Exhibition, VR music experiences or the Lenz App which turned any magenta colour into the world of the Gorillaz. Furthermore he is looking after the music sync for international marketing campaigns in Europe.

Ralf’s work has been honoured with countless awards, e.g. multiple Cannes Lions and Clio Awards, Best Content Marketing Awards, European Effie Award and the MTV Best Music Video of the year for the partnership and video production of Fireworks by Katy Perry.