Creativity4Better. Human Creativity for Societal Change. Adrian Botan

Catalin Dobre

Co-CEO and Chief Creative Officer of McCann Worldgroup Romania,
Regional Creative Director McCann CEE

A Philosophy graduate, Catalin Dobre, the 39 years old Chief Creative Officer, Co-CEO of McCann Worldgroup Romania and CEE Creative Director started working in advertising as a copywriter, 19 years ago.

Along the years he won 4 Cannes Lions Grand Prix, 2 Titanium Lions and several Golds, Silvers and Bonzes from his position as Creative, CCO for McCann Romania and CEE Creative Director – for global brands like Mastercard, Vodafone, IKEA or Virgin Radio – but also for local brads like ROM, Beau Monde, Albalact or Untold.

Also, he scored awards in all the major international advertising shows: D&AD, Clio, One Show, Eurobest, Lia, New York Festivals, Cresta, Golden Drum. He was proud to serve in the jury of D&AD, Clio, Eurobest, Golden Drum and to be president of the Social and Influencer category in Dubai Lynx.

Catalin was part of the first Romanian Forbes 30 under 30 Edition and received, two years later, the Excellence Award.

More so, he received the IAA Excellence Award, for creating the campaign that brought the first Cannes Grand Prix in Eastern Europe and was part of Adweek’s Top 100 Creatives in 2019.

In 2023 he entered the Hall of Fame of Golden Drum, the most important creativity festival in Central and Eastern Europe, as a recognition of his effort to push creativity forward in the region.