Creativity4Better. Human Creativity for Societal Change. Jo Wallace

Jo Wallace

Global Executive Creative Director

Jo Wallace is Global Executive Creative Director at Media Monks by day, and founder of Good Girls Eat Dinner by night. Her 20+ year career has seen her spend time at the best agencies in London from independents such as Quiet Storm, where she also directed commercials, to global networks such as Saatchi & Saatchi and Publicis. In 2023 her global ECD role with Media Monks allowed her to fulfil a dream and move to LA.

Both in her work and outside of it, Jo strives to make a difference, from creating iconic, multi-award-winning work, such as ‘The Not So Beautiful Game’ for the National Centre for Domestic Violence, to running the non-profit event series: Good Girls Eat Dinner, to creating and co-curating thought-provoking exhibitions. Her efforts to fight for women’s rights and greater equality and inclusion have been recognised by the likes of Creative Equals, Pitch magazine (100 Superwomen), Badass.Gal, and The Dots 100 Trailblazers.

Alongside her role as a creative leader, Jo has proactively created and co-curated two exhibitions (There’s a Good Girl and There’s a Good Immigrant) both of which sought to celebrate diverse creative talent and both of which received wide-ranging press attention from within and beyond the industry.

Jo founded Good Girls Eat Dinner in 2015 and has run this on-going series of events single-handedly for the past seven years as a non-profit with one simple mission: to provide more visible, female role models across the creative industries. It is hugely popular, with tickets always selling out fast and over 7k followers on Instagram. Guests leave feeling inspired and empowered, thanks to a range of incredible speakers such as Alison Jackson (infamous artist), Amanda Foster (first black stuntwoman in Hollywood), Cathy Newman (C4 News) and Chloe Pierre (Author of ‘Take Care: The Black Women’s Guide To Wellness’).


Jo is also regularly invited on podcasts and to speak at events such as Creative Equals Rise Festival, IAA’s Global Conference and Women of the World Festival. She has also been invited to judge at creative award shows such as the One Show and Cannes Lions.