Creativity4Better. Back to Human Touch in Communication. Mailine Swildens - Creativity4Better. Back to human touch in communication

Mailine Swildens

Director Google for ZOO EMEA

Mailine Swildens is Director at Google for ZOO in EMEA, a Google-specialised insights, creative & creative technology team working with Google’s biggest clients and agency partners. She has 20+ years of experience in managing cross & border digital innovation businesses. After working at McCann Global in New York, Mailine got her MBA at INSEAD and joined Publicis Worldwide as Director of International Development in Paris. She then formed part of the start-up team of FullSIX Europe. FullSIX became the indendent digital marketing leader in Europe, with over 100m euros in turnover and more than 1000 employees.
At Google Mailine runs a unique insights, creative & creative technology innovation team that deploys a proprietary methodology called Machine Sprints (™) to enable clients and their creative partners to bring ideas to life on Google’s ever evolving products.
Mailine is passionate about the way insights, technology and creativity can be combined to create new ways to provide unique and empowering consumer experiences.


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