Creativity4Better. Human Creativity for Societal Change. Michael Willeke

Michael Willeke

Integrated Marketing Experience Director Europe, “The Coca-Cola Company”

As Integrated Marketing Experience Director for Coca-Cola in Europe, Michael Willeke is responsible for creating brand experiences for our portfolio of beverage brands through leveraging innovative media solutions, partnerships and digital marketing. Previously, Michael was Marketing Director for Coca-Cola in Germany, Denmark and Finland. Before joining Coca-Cola in 2009 he held marketing positions for PUMA and in the advertising industry. Michael is a graduate of European Media Studies at University of Potsdam.