IAA Global Conference . 2-3 October. Bucharest Bechara Mouzannar – IAA


Chief Creative Officer of Publicis Communications Middle East since March 2016 and Chief Creative Officer of Leo Burnett Middle East since 2011, Bechara is a multi-awarded and multilingual cosmopolitan creative and strategist, holder of two MBAs, one of which in 2009 from the Berlin School of Creative Leadership that gave a new inspiration to his creative strategy for brands, through innovative integration and social engagement.

Throughout the years, Bechara worked in Paris, Dubai and Beirut, starting as an account executive, then he realized he was in fact a copywriter, before moving on as a young TVC director, shooting more than 100 commercials in three years, before going back to where the idea grows, the agency, joining Leo Burnett in Beirut as the ECD.

Throughout the years, Bechara and his teams in the region have closely worked together, on inspiring global and regional brands, including P&G, McDonald's, Samsung, Diageo, Philip Morris, GMC, du, Oreedoo, Orange, Kellogg's, Maggi/Nestlé, Coca Cola, Mobinil, Emirates, Philip Morris, Bank Audi, Aïshti, Renault, BMW, Max and Kraft Jacobs Suchard to name just a few.

Bechara has also substantially helped Leo Burnett MENA get over 850 prestigious metals - mostly for insightful integrated campaigns - winning at every significant awards show on the planet for the last eight years.
Leo Burnett won three times the accolade of Network of the Year at the Dubai Lynx in the last five years. At the Cannes Lions, the Middle-Eastern network has won so far 36 Lions, including 6 Lions in 2017.

In the 2015 Big Won Rankings, Bechara was named No.1 CCO in the world, and Leo Burnett Beirut was No.4 creative agency in the world. Leo Burnett Beirut was also the only Middle-Eastern agency in the Top Twenty worldwide in the Gunn Report 2015.