IAA Global Conference . October 24-25. Bucharest Deirdre McGlashan – IAA
Global Chief Digital Officer, MediaCom

Having started during the heady boom days of late 90’s San Francisco, Deirdre McGlashan has been involved in all aspects of digital marketing throughout her career, from strategy to media to technical development and everything in between.

As Global Chief Digital Officer for MediaCom, her role is to ensure the full power of technology and interactivity is utilised to drive business growth for clients’ brands, from thinking about the entire marketing system when developing communications solutions, to harnessing and using different types of data for identifying opportunities, solutioning and execution, through to delivering specialist excellence in activation. Having this understanding of the holistic digital picture and experience with how things are built from the very beginning has given her a strong base to help clients make the most of their Content + Connections.

Prior to this role, she was Head of Digital, Global Clients for Aegis Media for three years and before that the CEO of wwwins Isobar Greater China (an Aegis Media company), a team of 220 digital specialists across strategy, creative, technology and media across Greater China.

In the independent agency space, Deirdre was a Founding Partner at AnalogFolk, a multi-disciplinary marketing communications agency in London that fuses both analog and digital communications channels.