IAA Global Conference . October 24-25. Bucharest Jacelyn Swenson – IAA
Head of IBM Branded Content and Global Creative Team

Jacelyn Swenson is on the IBM Branded Content and Global Creative team where she leads social, digital, and creative experiences to make the IBM brand more relevant and engaging with strategic constituents. She is a forward-thinker who embraces change and leads high-performing, cross-functional global teams to identify and seize market opportunities.

Prior to her current role, she created community-based marketing and communications initiatives that served as a showcase for social business in action. Previously, she led global teams that generated award-winning market presence, delivered sales pipeline, and exceeded revenue targets for the IBM Software Group.

Ms. Swenson held several marketing management and leadership positions at GE to help strengthen its brand prior to joining IBM. She started her career as an Account Executive at a worldwide public relations and advertising agency and went on to become the Director of Communications for a non-profit national trade association.