IAA Global Conference . 2-3 October. Bucharest Sasan Saeidi – IAA

Chief Executive Officer-Gulf J. WALTER THOMPSON

Sasan is the Newly appointed Regional CEO of J. Walter Thompson for the Middle East- Gulf Region. Middle East is one of the fastest growing and most dynamic regions in the communication and advertising industry today.

Sasan has worked in advertising for the past 18 years across many brands and regions of the world.

Starting and building his credentials and career in North America, between Toronto and New York with Saatchi & Saatchi & FCB, across Strategic Planning, Account Management, and New Business Development functions; he led a multitude of Global assignments for brands across industries, and made his reputation as a strategic planning lead for key transformational businesses.

He took over the realm of IPG’s McCann in Dubai in 2011, transforming the agency across all parameters and helping it receive Global status. Recognized as part of the 20 IPG Young Global leaders in 2016, under Sasan’s leadership McCann Dubai was named Communicate & Ad Age agency of the year in the Middle East. In 2016, Contagious named it part of the Top 10 Best & Bravest Agencies on the planet, and Effies Global

Index ranked McCann Dubai as the most effective creative agency in the world, having won the Effies Agency of the Year title 4 consecutive years in a row from 2013-2016.

Sasan is an outspoken and active industry member of the advertising and marketing fraternity, both Regionally and Globally. He is a regular lecturer at the University circuit in the UAE.

He is currently the Global Vice President for Content Strategy for the International Advertising Association (IAA), And the Regional VP and Area Director for IAA in Middle East & Africa.

A world citizen, growing up between London, New York & Toronto, he holds an MBA; he’s an avid listener and reader of everything; and a big fan of world cultures; fashion and Basketball. He also tries his best to be a good dad to Sammy & Alexander.

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