IAA Global Conference . 2-3 October. Bucharest Scott Goodson – IAA

CEO of StrawberryFrog

Scott is Founder, CEO of StrawberryFrog. He brought Movement Marketing to the world and is the foremost expert on how to design Cultural Movement, having engineered and stewarded them for some of the worlds most iconic brands such as Google, Emirates Airline, Heineken, Jim Beam, Mahindra, the Smart Car and SunTrust. He's the best selling author of "Uprising: How to Build a Brand and Change the World by Sparking Cultural Movements."

His iTunes Uprising podcast about Movements in business and in society is growing around the world. Scott has won top honors at the world's premier advertising awards including Gold Cannes Lion. He speaks at Columbia, Cambridge, and Harvard Business Schools. He has been on the Cannes Titanium Jury, and on the BBC, CNN, Bloomberg and has written for Harvard Business Review and Fast Company

GET YOUR TICKET