Vineet is associated with the DDB Mudra Group as the Chief Executive Officer. Earlier, he also served the Group as the Chief Digital Officer where he was responsible for identifying and strategically scaling the growth opportunities for the Group and the clients from Data & Digital perspective.
While serving as the Chief Digital Officer, Vineet also held the position of the Managing Director at 22feet Tribal Worldwide, a digital solutions company that he co-founded and was acquired by Omnicom, in 2014.
Before establishing 22feet Tribal Worldwide, Vineet was the India Marketing Lead for Microsoft Advertising wherein he front-ended the initiative of driving and maintaining Market & Brand leadership for Microsoft’s B2B brand i.e. Microsoft Digital Advertising Solutions, as well as B2C brands such as MSN & Windows Live (Hotmail, Messenger, Spaces).
His work has won several awards including Cannes Lions, Spikes Asia, New York festival and Internationalist Awards. He also will be judging in ADSTARS 2017 Final in Interactive, Integrated, Innovation, Mobile, Radio Category.