IAA Global Conference . 2-3 October. Bucharest Stories & News – IAA

Stories & News

Discovering esports: a talk with Robbie Douek, RFRSH Entertainment

For the n00b in computer gaming, how they'd call an uninitiated, learning about an entire industry grown out of this passion is quite intriguing. RFRSH Entertainment  is one of the largest players in this industry, organising huge events for the fans who, you've guessed already, come watch their favourite teams play on the computer. It can be Coun

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Meet Tom Szaky, CEO & founder of Terracycle

Terracycle is a company with maybe the most powerful planetary mission there is: eliminating the idea of waste. For good. And it has the infrastructure, the partnerships, the technology and team to actually make this dream happen. The founder, Tom Szaky, has agreed to tell us a bit about their solutions and plans, a few insights before hearing him

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An empowering talk with Sheree Atcheson

Sheree Atcheson, one of the key note speakers of the second edition of the IAA Global Conference, is the Board-Appointed Ambassador of Women Who Code, an organisation that aims to support women in tech. Sheree is a powerful, determined and courageous woman who strives to give a voice to those in need, such as women in a (white) male dominated indus

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Talking to the fantastic duo: the Yarza Twins

The Yarza Twins are a vibrant twin duo, originally from Vigo, Spain and business wise based in London. Their youthful and out of the box approach in design brought them international clients and propelled them to win a D&AD pencil. The D&AD Awards are some of the most saught for accolades for designers across the world and Marta & Eva h

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An interview with Tim Kobe

Tim Kobe, the founder & CEO of Eight Inc, often called Apple’s best kept secret, will be one of the star key note speakers at the IAA Global Conference “Creativity4Better”, on 2-3rd October, at the Bucharest National Theatre. Kobe and his strategic design team have crafted holistic brand experiences for some of the largest advertisers on

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An interview with Antje Hundhausen

Antje Hundhausen is the VP Brand Experience Telekom, meaning that, along with her team, she she develops and implements concepts for Future Workplace, corporate trade fairs, digital labs such as Fashion Fusion, international retail, and is responsible for the Deutsche Telekom Group’s art collection. Antje has over 20 years of experience in the

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The IAA Global Conference returns to Bucharest in October 2018

Creativity with a purpose – a phrase that perfectly summarizes the spirit of the International Advertising Association (IAA). 2018 is a landmark year for the IAA, as it celebrates its 80th anniversary and today the IAA’s global spirit and vision as the compass for the marcomms industry is as relevant as it was in 1938 – the year the IAA was f

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Last Edition

Yasuharu Sasaki: about creativity & innovation in his work

Yasuharu Sasaki, a.k.a. Yasu, is Head of Digital Creative and Executive Creative Director at Dentsu Tokyo. His name is related to digital creative and...

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Meet the MCs!

We are delighted to announce the Master of Ceremonies at the IAA Global Conference. Andreea Esca For over 21 years, Andreea Esca has...

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Vineet Gupta, CEO DDB Mudra Group: ”For me creativity is a way of life”

The DDB Mudra Group, a part of the Omnicom/DDB Worldwide Group, is India’s largest integrated marketing communications and services...

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On Creativity, Music and Telco Brand Strategy with Ralf Luelsdorf

Ralf Luelsdorf is a man of Music, of Marketing and of Telco. Since always he has been a big music lover and since 2003 he is the Head of...

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